The ATPA is a dynamic company dedicated to revolutionizing the truck and tractor pulling industry by blending grass-roots traditions with national recognition. We specialize in developing sponsorship programs and securing national television coverage for regional and state truck and tractor pulling organizations, bringing their thrilling events to a wider audience while preserving the rich heritage of the sport.
We understand the importance of maintaining the authenticity and community spirit of grass-roots truck and tractor pulling while simultaneously elevating its visibility on a national scale. Our mission is to bridge the gap between local enthusiasts and a broader audience by creating strategic partnerships and crafting innovative media strategies.
Tom McConnell, President and CEO has over 40 years of experience in pulling promotion and has a deep appreciation for the traditions and values embedded in the truck and tractor pulling community. Tom recognizes the unique challenges faced by regional and state organizations and works closely with them to develop sponsorship programs that provide financial support and resources to fuel their growth and sustainability. Tom has worked with dozens of well-known national brands and television networks and is a pioneer of elevating truck and tractor pulling into a nationally recognized professional motorsport.
Sponsorship Program Development
We collaborate with regional and state truck and tractor pulling organizations to create comprehensive sponsorship programs that align with their objectives. We identify potential sponsors, develop compelling proposals, and design customized sponsorship packages that reflect the specific needs and values of both the organizations and the sponsors.
National Television Coverage
Leveraging our extensive network and relationships with television networks and production companies, we secure national television coverage for truck and tractor pulling events. By showcasing the excitement and skill of these competitions to a broader audience, we aim to increase awareness, fan engagement, and commercial opportunities for both the organizations and their sponsors.
Grass-Roots Integration
We are committed to preserving the grass-roots traditions that make truck and tractor pulling unique. While expanding the reach of these events, we ensure that the local community and its passionate fan base remain at the heart of the sport. Our sponsorship programs are designed to honor the heritage and values of truck and tractor pulling while providing opportunities for growth and exposure on a national level.
Media and Marketing Strategies
The ATPA develops tailored media and marketing strategies to promote regional and state truck and tractor pulling organizations. We employ a combination of traditional and digital marketing channels to create buzz, increase attendance, and engage fans. Our team works closely with organizations to create captivating content, manage social media campaigns, and enhance the overall fan experience.
The ATPA is committed to transforming the truck and tractor pulling landscape, merging grass-roots traditions with national exposure. With our expertise in sponsorship development, national television coverage, and strategic marketing, we empower regional and state organizations to achieve sustainable growth, attract high-profile sponsors, and captivate audiences across the country while staying true to the sport’s grass-roots traditions.
