Rock Energy Systems, LLC, a leading provider of innovative heating solutions based in Janesville, Wisconsin, brings Lanair Waste Oil Heaters and SunFire, on as official sponsors of the American Tractor Pullers Association (ATPA) and its divisions, the Vintage Tractor Pulling Association (VTPA) and the American Muscle Tractor Alliance (AMTA). This partnership underscores a shared commitment to supporting the heritage and excitement of truck and tractor pulling events across the nation, while promoting sustainable and efficient heating technologies for enthusiasts and professionals in the agricultural and motorsports communities.
As part of this sponsorship, Lanair Waste Oil Heaters and SunFire will be featured at upcoming ATPA events, including the highly anticipated pull at the 2nd Annual Muscle Tractor Nationals in Morehead, KY, on Friday & Saturday, October 24-25, 2025. This event promises thrilling competitions from all divisions, drawing fans and competitors to celebrate the power and tradition of tractor pulling.
SunFire will be giving away two radiant heaters at the event. One heater will be given away to a competing puller at the event, and another will be given to a lucky spectator. Details on how to register and win will be available soon.
Lanair Waste Oil Heaters, the world’s largest manufacturer of factory-direct waste oil heaters, specializes in durable and user-friendly systems that convert used oils—such as synthetic oil, transmission fluids, and diesel—into free, eco-friendly heat. With over five decades of experience, Lanair’s XT Series furnaces feature easy-access designs for maintenance, DIY installation resources, and advanced burner technology that reduces energy costs and lowers carbon footprints for workshops, garages, and industrial spaces.
SunFire focuses on portable diesel and kerosene radiant heaters designed for safe, indoor use in shops, pole barns, and garages. Built in the USA with heavy-duty steel construction, Sunfire models like the SF80, SF120, and SF160 deliver odorless, fume-free heat through XTREME CLEAN Burner Technology, ensuring quiet operation and efficient fuel combustion. These heaters are thermostat-compatible and rigorously tested for reliability in demanding environments.
The American Tractor Pullers Association is dedicated to elevating the sport of truck and tractor pulling by merging grassroots traditions with national exposure through sponsorships and media partnerships. Its divisions include the Vintage Tractor Pulling Association, which preserves the history and culture of antique tractor pulling, and the American Muscle Tractor Alliance, which promotes muscle tractor, farm stock, and diesel truck classes to engage a broad audience of competitors and fans.
For more information about Rock Energy Systems and its brands, visit www.rockenergysystems.com.
To learn more about Lanair Waste Oil Heater products, visit www.lanair.com
For information about SunFire Heaters, visit www.sunfireheaters.com
For details on the American Tractor Pullers Association and upcoming events, visit www.atpapulling.com.